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Understanding Your Customers Better With Cohort Analysis

Video Sections (total time: 48 minutes)

What is Cohort Analysis?
4m 09s
Why do Cohort Analysis?
4m 46s
Example: Open Rates
2m 00s
Getting The Data You Need
4m 37s
Working with Sample Data
3m 27s
Manipulating Raw Data
3m 02s
Understanding Data Trends
12m 07s
Analyzing Data with Pivot Tables
8m 39s
Understanding The Results To Take Action
4m 25s

Understanding Your Customers Better With Cohort Analysis

Cassie Lancellotti-Young, VP Customer Success at Sailthru

In this class, Cassie Lancellotti-Young, gives a crash course in cohort analysis. She explains what it is and why it's important to anyone trying to better understand their customer's behavior. 

Then, she goes step-by-step through the process. She shows you:

  • What data to collect,
  • How to get access to your data,
  • How to manipulate it in Excel,
  • How to Analyze with Pivot Tables, and
  • How to uncover the why behind big trends.

You can follow along with her example, and see her formulas here: Download Sample Data (xls)

48 min watch · Marketing

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