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How Data Science Helps Simulmedia Make Practical Business Decisions


Video Sections (total time: 6 minutes)

Intro
40s
Problems Data Science Tackles
1m 34s
Finding Actionable Insights
1m 08s
A Real Life Example of Prediction
25s
How To Make Information Meaningful
53s
Best Practices for Predictive Analytics
1m 02s

How Data Science Helps Simulmedia Make Practical Business Decisions

Ziggy Zacks, Senior Data Scientist | Olivia Dinica, Data Scientist at Simulmedia

Data science might be all about the numbers, but typically, business is all about people. Learn how Simulmedia’s Data Science team learns to juggle them both. 

6 min watch · Tech

About Simulmedia

Simulmedia's data-driven ad targeting and optimization platform directly matches what people watch with what they buy, enabling advertisers to reach audiences on the large footprint of linear TV inventory.

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