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Cofounder and CEO Michael Provenzano Discusses Vistar's Impact on the Physical World

Cofounder and CEO Michael Provenzano Discusses Vistar's Impact on the Physical World

Michael Provenzano, CEO + Cofounder at Vistar Media

How is Vistar Media impacting the physical world? 

3 min watch · Tech

About Vistar Media

Vistar Media is a programmatic technology company that strives to power and enhance every transaction that occurs in the global digital out-of-home industry.

Vistar’s end-to-end programmatic ecosystem provides unrivaled scale, built for the complexities of OOH media. Using advanced movement data analysis, we provide targeting, seamless activation and measurement of audience-based buying across out-of-home and mobile media.

Since 2012, we’ve been building something special – an awesome place to work (we were just named to 2018 Inc.’s Best Workplaces!), where the growth of our employees is a priority. Our goal is to help marketers engage with consumers in compelling ways through digital out-of-home and to maximize the potential of every media owner’s inventory. Reaching that goal starts with our people.

Why Out-of-Home?

We believe out-of-home is one of the most impactful channels available in today’s media landscape, with enormous opportunity to benefit from programmatic technology.

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