SHOW YOUR TRUTH.
With branding and product impact video, your true value proposition comes to life.
Scale recruiting and sales efforts, increase valuation, showcase your diversity and captivate candidates and customers with your unique value proposition.
"Uncubed's brand efforts enable them to find and attract candidates…who wouldn't otherwise apply to us”
— IBM
“I am in awe of their production value”
— Amazon
VIDEO CAN DO IT ALL
Uncubed Studios’s creative team approaches the content creation process by identifying the clients critical needs as it relates to our candidate journey funnel.
Whether the focus is on generating broad awareness and exciting candidates or customers at the top of the funnel, educating a specific group to understand how your company’s offering impacts the lives of others, or accelerating the onboarding of new hires or clients, video is your ticket to better engagement.
Uncubed Studios has developed a video profile for every stage in the funnel:
IMPACT
ANTHEM
SOCIAL
FEATURE
INTERNAL
IMPACT & ANTHEM
We’re talking top-of-the-funnel impact.
If you’re looking for that video that sits on your homepage or headlines your Glassdoor and LinkedIn profiles, then you’re on the market for an Impact or Anthem video.
Impact videos are great because they appeal to customers and candidates. It’s the video that shares with the world how your product is changing the game. It gets customers excited and educates candidates on how you are impacting the world. Impact videos focus on macro level impact (e.g. using A.I. to cure blindness) or micro-level impact (e.g. a no-fee checking account that accrues interest).
Anthem videos are about the origins of the company, the culture, values and mission (which usually includes the impact).
Impacts & Anthems are:
All-Encompassing
Long-Lasting
1-2 Minutes
Memorable
IBM “Imagine You At IBM”
Mars: Kinship “Join The Kin”
NBCUniversal “Media Tech Program”
LeagueApps “Play Together”
ZX Ventures “Culture at ZX”
PRODUCT MARKETING FEATURES
This is where we start moving further down-the-funnel.
If you’re looking to share stories that truly differentiate yourself from the competition, then you need to invest in features. Features tell the stories that are unique to your company.
If you’re looking to speak to a particular skillset (e.g. engineers) or demographic (e.g. BIPOC), features allows you to better connect with your target demographic by sharing narratives of life and work through the lens of one or more relatable employees.
Features are:
Employee-centric
Specific
2-4 minutes
Relatable
AWS “How Uber Survives the Scariest Night of the Year”
Microsoft “How JetBlue uses Azure to calculate optimal fuel needs for a flight plan”
AWS “How Bark & Co Is Customizing Both the User and Pet Experience”
Affirm “People Come First”
Peloton “The Making of ‘Sessions’”
SOCIAL MEDIA
Ephemeral and top-of-the-funnel.
If you’re looking to have a consistent, relevant voice in conversations happening across the web and across the world, then activating content designed for social media is one heck of a smart move to show the world you care.
Don’t let Black History Month, Trans Day of Visibility, National Intern Day, Mother’s Day, Father’s Day, etc. pass without honoring your representative employees and bringing a unique voice to the content your target candidates are consuming.
If you’re looking for a simple way to get started, then consider converting your boring, static job descriptions into video with our video job posting templates.
Social videos are:
Social
Short
Timely (respond to real-life events)
Multiple Perspectives
NEED SOMETHING SIMPLE, FAST?
Not ready to embark on an employer branding marketing effort? Are you sitting on dated content? Still working on your budget?
Uncubed Studios can spin up something magical without you needing to spend lots of time or $$$. We’ll take existing assets, old videos, dated narratives, screengrabs and more to provide you with an updated mashup or refresh quickly and efficiently.
Refresh mashup for trivago, utilizing existing content from outdated videos.
Mashup for 1010data using a variety of existing assets provided to our edit team.
Datasite mashup designed to quickly bring candidates up to speed.
Media drop mashup for Yotpo, using screengrabs with existing videos and photos.
Kinship “Welcome to the Kin” Onboarding Video
INTERNAL
The transition to a remote work culture poses a new set of questions about best talent practices. Onboarding new hires requires a new level of creativity, while getting employees up to speed quickly, efficiently and in a manner that scales feels all but impossible.
That all changes in an instant when you invest in internal videos.
Internal videos provide your brand versatility by:
Providing consistent messaging
Accelerating 1st day and 1st week onboarding
Allowing for playback when folks simply forget what they heard/saw the first time
Bringing mission & values to life
Introducing employees to different divisions & departments efficiently
Webflow’s “Dream Big Week” Summit
Microsoft’s “Migrating To Teams”
ZX Ventures “ROLO, your Talent Chatbot”
Video is the most impactful asset that brings an employer brand to life.
We know talent is the most trusted resource that makes up your company. It’s why we’re helping companies move beyond basic “We’re Hiring” messaging to inform, engage, and mobilize candidates to move through your talent pipeline.
Our expertise allows us to develop stories and visual strategies that attract talent on behalf of understaffed recruiting and marketing teams.
OUR REMOTE APPROACH
MOTION + TEXT
Reinforcing your brand through words moving across a screen excites us humans, especially since so many of us watch videos with the sound off. Like putting your EVP on the cover of a warm book, motion and text entices the viewer to open up and learn more.
ANIMATION
Like a good cake, a video engages through its layers, and animation is one we find particularly delicious. Whether it’s combined with actual footage or used exclusively, animations are a great way to showcase your message in a fun and informative way.
USER-GENERATED CONTENT
Reviews, tweets, surveys and yes, even selfies have a place in building your employer brand, because who better to capture the moment than the employees that work there.
OUR PRODUCTION PROCESS
Pre-Production
By incorporating documentary journalism into our pre-production process, we discover the strongest narratives alongside you which we cultivate through a deep assessment of your brand guidelines, talent profiles, and capturing real time conversations across internal/external communication platforms.
Production
Our approach to remote video production includes the same friendly in-office attitude we began our journey into the world of work with, but with some adaptions. Those now include:
- Filming on-location across the globe
- Shipping Iphone 12+ video recording kits to talent
- Riverside.FM and Zoom recordings
- Licensed recording software for broadcast quality
We should also let you know that Uncubed Studios has developed a comprehensive plan that follows strict COVID-19 protocols when in-office footage might be necessary.
Post Production
Once filming is complete, our team ensures your video remains on track through regular check ins, revisions, and reviews where all stakeholders have a chance to get involved.
Once delivery is complete, Uncubed Studios uses our digital platforms to spread the word.
After all, whenever we hear a good story, we can’t wait to tell others.
FAQs
Who are you?
We’re a creative crowd that’s fascinated by employer branding and the stories that exist inside the world of work.
Where are you located?
We’re a remote based studio that’s scattered about through planet Earth.
We have a video content team, can you work with them?
We often collaborate with internal creative departments who are less familiar with the nuances of employer branded content. We enjoy sharing our creative insights in order to uncover an authentic story, and often serve as a sounding board for ideas that teams have been waiting to share.
GET IN TOUCH
Need more info before appearing on camera? Schedule a demo or contact us.